10 Video Marketing Ideas for Real Estate Agents

So as you know online video is super powerful for growing your business but the problem is what do you actually make videos about and in this video I’m gonna be sharing 10 video ideas that you could use specifically for growing your real estate business with Facebook YouTube Instagram and other platforms coming up hey what’s up guys sean here would think media bringing the best tips and tools for building your influence with online video and on this channel we do a lot of tech gear reviews as well as tips and strategy videos just like this one so if you’re new here consider subscribing but hey I actually just got done speaking at a real estate event here in Las Vegas and part of that talk was about 10 different video ideas that you can use for growing your real estate business sometimes we get blocked right we know videos powerful but we don’t know what to actually make videos about so I think you’re gonna love this training so let’s cut into it right now so I want to give you 10 quick video ideas for real estate specific quick video ideas that you could do specifically for real estate and you can put these anywhere these actually could go on Instagram Instagram does video but definitely on Facebook also on YouTube multi-purpose but 10 quick video ideas number one is interview videos I want to also keep in mind and we could talk about it hey Shawn what camera should I buy well I don’t we that I have a lot of recommendations but honestly your smartphone’s good enough pull out your smart phone it shoots HD video and if you um get done with a client or maybe you’re at an open house or maybe just close the house you could just turn the camera on and just shoot a testimonial hey let’s talk about the process what’d you think it was like working with me or turn the camera on them you know we really can level up our marketing and it revolution our business when we started using video testimonials testimonials are good but video testimonials are super powerful because people get to see people who look like them who sound like them there’s to get relate to when you say look I got your back I’m gonna give you the best deal I’m gonna help you close your house I’m the best in the business well of course you’d say that right I mean cuz it’s so hard to talk about yourself a market yourself one of the best marketing is your past clients and customers that have had you have love you can rave about you talk about you in an organic and real way right so they need time to shoot quick interview testimonial videos and then you could just upload that right on Facebook it’s really cool to hear from Sarah about her closing your house check out this quick three minute click clip with her and you you could just always be ready to capture those during your day to day business the second one is information videos right valuable tips you know how to’s that’s something what Steve is doing and so think like how to select a real estate agent it’s kind of self referential let me give you five tips for selecting a real estate agent and by the end of this video you can see that I qualify for all five let’s talk but you know I mean tips right and these are seeds that she can be planning adding value how to read an inspection report a friend of mine we launched a project called video influencers and years ago he was doing real estate in fact him and his brother got hit hard of course 2008-2009 I’m sure like many of you and at the time they were doing about 10 houses a year not good and got to over a hundred houses a year no joke because of the YouTube channel and actually because they did a lot of stuff with HUD and like bank owned homes and REO and stuff but I started doing videos you know HUD homes or buying real estate what to look for in REO bank owned how why you need to have a home inspection when buying a house how to buy a house valuable content can you see how powerful this is just stuff that you don’t even really need to prep for it these are things that you you know it right now you just turn the camera on and you could probably give me three tips on all this stuff like you’re already experts this is your business you the same thing you would talk to somebody over the counter like a Starbucks and say oh yeah let me just give you three quick tips that you should be thinking about in this process you’re ready to go just turn the camera on and shoot some content idea number three – saying it’s kind of what’s happening quarter one here in Vegas or even in Summerlin or you know niching down a little bit in different areas number four local business reviews now way to get a little bit out of the box here because you know of course people don’t just buy homes they buy the area so what’s in the area that you could just talk about hey I just want to highlight something super cool you know it’s this is a great place to buy in this area because they’re building out the shopping center and you can start doing things about local businesses it’s educating and helping your current audience as well adding value in keeping up a relationship with people who’ve already bought or sold with you and in helping people number five is go live who here has done a live stream yet Facebook live awesome there’s people you’re doing live streams you just did a live stream awesome and so you can use any of these ideas for live but now this is real-time no video editing no you know nothing to do later you just go live so you might just go live right from your phone and say hey let’s just check out this new shopping center talk about it for five minutes and you just reviewed a business and said man it’s a good time to be buying the markets good and that right now the rates are good whatever it is and doing live streams around these ideas all you need is a smartphone and and you can do that number six of course the listing videos doing walkthroughs nothing really can give people an idea of homes better than a listing video especially if you invest a little bit or just do it yourself to walk them through show them especially in Vegas is such a transient city as you know sometimes people are in a rush and they need to make decisions before even putting boots on the ground right and so you can really share a lot of information by showing listing videos really helping people see the value walking him through homes this is this is also to not just where things are now it’s going so much more here where people are gonna be expecting they’re actually just gonna be expecting this like at some point this is just the norm like what do you mean you don’t have a good you know listing walkthrough video of the house I’m just gonna go to the person who does because I’m just sitting at home and my boxers drinking my morning coffee because that’s how I shop now online you know whatever it is this is where the world is going so putting out quality listing videos and about me video who hasn’t about me video anybody have one that’s about you yet awesome somebody in the room raised their hand you got one this is a chance for people to write know like and trust you chance to put out a video a little bit about your bio but not just your credibility not just your authority not just your experience in the business but also your hobbies your personality don’t hold back from being you because people want to do business with people they vibe with and so you can include that an idea for this is here’s an example on YouTube from Jillian you could hire a professional it’s like a produced video or maybe you have acts to that or you get to keep it simple tripod have someone hold the phone hey I just want to introduce myself now you have an about video and you could make this your youtube channel trailer or you could also pin it to the top of your Facebook page so when someone actually goes to your page for the first time they could see that video and the key here is done is better than perfect as soon as we if you feel like this talks inspiring you think about doing video what might happen is you might get back to actually shooting a video and then you think oh wait a minute delighting and I don’t know if wait what about this and is not gonna sound and how am I gonna and we overthink this stuff the reality is done is better than perfect like your about video shot on your phone shared with the world it’s gonna generate you a lot more business than a theoretical about video that never actually gets put out on the Internet that’s not gonna generate any business right done is always better than perfect of course have a quality standard but but I think a lot of us get paralyzed by perfectionism and then it leads to inaction so just do it get it out there you always improve it later is you can also do a video about your company right if you want to kind of cover your office in some way that could show your guyses vibe your style a little bit about you number 8 community events I just ran the half marathon at the rock and roll and as you know so much cool stuff hair happens in Vegas and you can do just little videos go live at events go live at festivals or street fairs or different things because again if people buy the area hey guys it’s super cool man is such a vibing area there’s really good for kids really good for schools whatever it is really just being in the community creating content and then putting that out there and then a power tip is tag people who are at the event tag people are at the event especially on Facebook hey you know you tagged somebody you can tag them on any of these different platforms why because then that person’s like oh I was there with you I was in the video and then they click like which in boosting engagement they might share it and be like this was so funny when I ran into her you know whatever it is like like like people are like that right and that’s that cross-promotion organic virality that can have because you’re in the community creating content people don’t just buy the homes they buy the neighborhood the location Location Location right so neighborhood videos like you know maybe someone’s like okay I’m set on the home but what’s happening in the neighborhood and then number 10 is just get creative get creative if you’ve ever seen this guy love him or hate him Jim Cramer mad money you know when I think about like accounting I don’t think about exciting personally I think it’s awesome right but I don’t think about it it’s crazy but like he took something like money and numbers and and made it creative he put a unique spin on it and so sometimes we can get so boxed in with these ideas who here knows who Bill Nye the Science Guy is right same thing I don’t I remember growing up with Bill Nye but but science also was not something I was super excited about in school but I would watch his show because it was creative he just put some energy into it some creativity into it so how can you create creative content to show your personality around your real-estate business there’s also things that happen like the internet challenges ALS icebucketchallenge happened years ago and there’s a keller williams guy that did the did the ice bucket challenge and put it on line some of you might be like what does this even have to do with business everything it has to do everything with business because you’re building relationships people are vibing with your personality they’re getting to know you am I just get in front of one person because it’s a viral trend and then they start seeing things plus that was for a good cause years ago there was this thing called the Harlem shake you remember that you know you know a lot of real estate groups did videos that usually Google real estate in Harlem shake and you’ll see some videos that are super entertaining on on YouTube but here’s a Remax you know Harlem shake video and then this video yeah you just watched it perfect I’m amazing the serendipity of that but like it’s a rap video right well how does that grow your business well it just puts you out their personality Flair the thing Sally hogshead wrote a book called fascinate and she shared one of the most important quotes in social media right now you should get grab this one by Sally hogshead different is better than better a lot of real estate agents marketing webpages Instagram profiles marketing materials look all the same and that is the recipe for not growing your business because you just fall into the sea of just sameness right so when you begin to just stand out and maybe even be polarizing it’s fine if you polarize people who would never do business with you you’re going to attract and magnetize the right people that will do business with you so just think about being it and this is it’s all I’m saying is bu bu times to maximize your DNA your style your values you get to pick the music of videos you get to set the whole thing it’s 100% up to you to to architect this but remember that different is better than better so find ways to just stand out not try to be better than someone who’s already got their thing find out how to be the best you and stand out okay so I hope that you found that training valuable and actually if you want more content like that for growing your business with online video we actually have a webinar out it’s all about how to 10x your business with online video so you will link to that in description below or you can just go to 10x webinar dot-com question of the day have you started using video for your real estate business what are some of the ideas that you have have you used any of these 10 or there’s some others let me know in the comment section below so thanks for checking out this video subscribe for more videos just like this if you want to see other videos about growing your business with YouTube click or tap the screen right there for other video from think media click or tap the screen right there until next time think media is bring you the best tips and tools for building your influence with online video keep crushing it and we will talk soon

10 video marketing ideas for real estate agents and tips on growing your business with **** Register for the FREE webinar on how to 10X our business with YouTube here: to connect? Reach out on my website the best video marketing strategies for growing your business this year on my free 1-hour YouTube Watch it here: Cannell on Social PAGE — I do weekly Facebook Live Streams on this — Have a question about Online Video, Video Production, Tech, Marketing, or Anything Else? Post in comments section of this video!

Check out the complete list of gear I use for creating YouTube videos here: the FREE Think Media TV Video Gear Buyer’s guide here: to Think Media Here: Video Gear Used for This Video

Canon EOS M6 (Black) EF-M 15-45mm IS STM Lens Lighting This video and description contains affiliate links, which means that if you click on one of the product links, I’ll receive a small This helps support the channel and allows us to continue to make videos like Thank you for the support!

About this video:
In this video Sean Cannell from THiNK Media shares video ideas for real estate agents and video marketing for real estate agents These real estate youtube video ideas will help you grow your These real estate social media marketing strategies will works on Facebook, YouTube and other social media Check out these video marketing ideas for real estate agents in this video!

Tags: , , , , , , , , , , ,
Previous Post
How To Make Videos