So you want to create a promotional video video, but you needs some ideas to get you going. I’ve got you covered. In this video I am going to show you some of the most popular types of promotional videos businesses are using, when you should use them and what makes them great. I’ll also show you where you can go to discover how you can create your very own successful promotional video. But for now, sit back, relax and prepare to be inspired. As we discover the 6 promotional video ideas that every business needs to know about. Keep watching. >Intro Bumper Hi I’m steve from Mills Motion the place where business owners, entrepreneurs and marketers go to discover how to grow their business with online video. And this is the top 6 promotional video ideas that you should know about. Make sure you watch to the end, hit like and subscribe if you like the video and let me know which type of promotional video you would like to make in the comments section below. Promo video Idea Number 1 – The Trailer Based on the idea of the modern movie trailer.
The trailer style promo video gives the viewer a sneak peek at something to come. It is heavy on the graphics and text, and will usually use short video clips with small phrases painting a picture of what it is that you are promoting. The movie trailer style promo video is often used at or leading up to events, conferences or in the early stages of a product release. That’s because it is great for building hype and suspense and will usually only give small amounts of information that will stir your emotions and get you wanting more!!! Go Pro successfully used this technique recently in the lead up to the release of their new camera drone.
A whole year before any pictures of the drone was released Go Pro created a trailer style promo video using only footage from the drone. They hadn’t even show what the drone looked like, but they did show glimpses of what it could do. That mixed with the emotive narration and music had fans all over the world salivating and anticipating the drones release. You can see Go Pro’s trailer style video in the full article on my website at millsmotion.com. This type of promotional video is usually best used when promoting to an existing fan base. As it not the best format for explaining your entire value proposition. I have a whole article on how you can create your own professional quality trailer style promotional video. Check that out at www….
Promo Video Idea Number 2 – The Story The story promotional video is where you tell your personal story about what inspired you to create your product or service. You open up your brand to share your journey. You see people don’t want to be sold to, they want to be inspired and humans don’t think in statistics we think is stories. By telling your personal story you build “know, like and trust” with your audience. This is powerful because people buy from people that they know, like and trust.
When done well you can convey your product’s unique selling proposition without sounding salesy whilst also building a deep connection with your audience. One great example of this was created by John Lee Dumas from entrepreneur on fire. He tells his story about why he created his podcast. Where he was in life before he created it, what inspired him to create it and what his life is like now that he has it. The story was so powerful that in the comments section one of his viewers said they even cried whilst watching.
You can see this video in my complete article on my website. millmotion.com/promo-video-ideas https://www.youtube.com/watch?v=zxqc_O8NCAA&index=2&list=PLPfAIya0oLhr_rJGOQsL52p e1e1xlIejK ________________ Promo Video Idea Number 3 – The Testimonial Video Testimonial Videos are one part of the sales process that is often overlooked. However, it is one of the most powerful tools you have for turning visitors into buyers. In fact research by viddy yard found that most video marketers believe that testimonial videos give the best return on investment.
That’s because testimonials are proof that what you sell works, they extinguish the fear of buying and are often the final thing your prospective buyer needs to see when committing to making a purchase. However, not all testimonials are made equal. An effective testimonial video should do more than show that someone likes your product. It should specifically show how your product helped your customer overcome their specific problem.
And it should tell a story that your target market can relate to. I have some examples of effective testimonial videos on my website as well as a breakdown of great questions to ask to get the best responses for your testimonial video. Promo Video Idea Number 4 – The How to / demo Video Research shows that 73% of all consumers are more likely to make a purchase after watching videos explaining a product or service. The proof is in seeing. The How to demo video lets your prospective customer see your product in action. By watching your how to video customers can see and start to imagine how your product can solve their personal problem.
It can also be used as a lead generation tool. Usually consumers know they have a problem before they know that you have a product to solve it. Therefore the beginning of a search for a solution starts with researching their problem. A good how to video will take prospects from researching their problem to considering your solution. Promo Video Idea Number 5 – The Video Sales Letter Video sales letters are the most powerful promotional video on the list. Millions of buinesses can draw a direct line between a Video Sales Letter and millions of dollars in revenue.
A good VSL draws on the best parts of all of the previous promotional videos. It creates intrigue, it tells your emotional story building know, like and trust. It contains powerful testimonials and delivers value through showing how your product can solve your customer’s burning problem. It is a powerful work of art. Video sales letters also know as VSL’s are the heart behind any successful digital product sold online. A Videos sales letter is a direct response video designed to persuade the viewer into purchasing your product or service. It uses persuasive sales copy, emotive music, relatable stories and logical reasons to encourage the viewer to take action. When used well it can turn a “meh” prospect into a raving fan. They are usually placed on your sales page and are what your customers views before making a purchasing decision and can be anywhere from 5 minutes to 1hour long.
To discover why video sales letters are so effective and to see some great examples of videos sales letters in action head over to millsmotion.com/promo-video-ideas I’m steve from Mils Motion and these have been my top promotional video ideas. So what do you think? What promo video ideas did I miss? Let me know in the comments section below. For more insightful content on video marketing subscribe to millsmotion and to see full examples on each of these promotional videos head over to my website at Millsmotion.com/promo-video-ideas I’m Steve from Mills Motion thanks so much for watching 🙂
Promo Video Ideas – this video I show you my top 5 promotional video ideas, I also give you some promo video examples that will help inspire your next video ALSO
THE TRUTH ABOUT VIDEO top five best promo video ideas are
Promo Video Idea #1
Short Teaser Trailer Promotional Video
Discover how to make your own promotional teaser trailer video Teaser Trailer style promotional video is great for building hype and suspense leading up to a product launch or an They are often short videos which only give the viewer enough information to get excited and curious for more!
One great example of using the trailer style promotional video idea was a promotional video created by I give you a break down of why it was such a successful promotional video idea in the Video Idea #2
The Story Promotional Video
The story promotional video is one of my favourites because they are fun to make and because they can build such great rapport with your is where you make a promotional video that tells the story of your The story of where you were before you created your product, what inspired you to create it and where you are now that you have the story promotional video idea you can convey the unique value of your product, without sounding sales’y whilst also building deep rapport with your Video Idea #3
Testimonial Videos are often However many marketers believe that testimonial videos give them the best return on the video I show you how a testimonial video should be structured to have the best effects and be the best promotional In full article on my website I have some great testimonial promotional video examples
Promotional Video Ideas #4
How to / Demo Promotional Video
Research show that consumers are 73% more likely to make a purchase after watching a promotional video that explains how your product or service this section of the video I show you why you should never underestimate the humble how to promotion video Video Idea #5
The Video Sales Letter
The video sales letter is the holy grail of promotional video It is a work of art for Sales Letter promotional videos use compelling sales copy, powerful testimonials, emotive images and music and logical reasons to move your customer to take action and make a the full article on my website I have some sales promotional video examples
Let me know in the comments what type of promotional video idea you would like to create 🙂
In the coming weeks I will be making a breakdown of how you can make your own video
So subscribe to stay up to date with all future you would like me and my team to create your next video promotion or if you would like help developing your video promotion strategy then contact me a video your own to make a product demo